In News, Podcast

Bruce Lancaster, CEO of Wilson Electronics, recently sat down with Ilissa Miller, President of NEDAS and CEO of iMiller Public Relations, to discuss the company and its offerings. Wilson Electronics provides cell phone signal amplification solutions for residential and commercial applications. This interview discussed the challenges of delivering reliable signal amplification in today’s world.

Boosters, more formally known as repeaters, are a technology that helps amplify a signal for a consumer’s car, home, or outdoor network. They work by having an outside antenna that captures the signal from a macro cell tower and carries it down to a data cable to an amplifier inside the building or vehicle. The amplifier then amplifies the signal in the low band and broadcasts it to an indoor antenna. The same process works in reverse when the phone or modem device communicates to the indoor antenna.

Wilson Electronics, a company specializing in boosters, has pioneered much of the technology to keep signals from oscillating to prevent this from happening. This same type of system can be used in enterprise locations, such as large retail stores. In this case, one outside antenna picks up the signal from a local macro tower and broadcasts to multiple indoor antennas, covering the whole store. Lancaster notes that “C-band, mid-band, and millimeter-wave” all work similarly, just with different frequencies. This technology is essential for consumers who want to have an amplified signal in their home or office without worrying about spotty service.

When asked about Wilson Electronics’ mission, Lancaster said, “our mission, and my mission, is really to connect everyone everywhere, right? I believe the world is a better place when we’re able to stay in great communication and discuss our challenges and issues and differences, collaborate where we all agree, and really make the world a safer, richer, and more welcoming place. So I think communication is one of those key things that we strive to improve every day.”

Lancaster went on to say, “If the pandemic taught us nothing, it did teach us that having reliable and effective communications infrastructure will keep us connected, even if we can’t physically. We’ve learned how to do so many things in ways that we didn’t think we could, you know, birthdays online and all these, you know, sharing movies and whatnot. And it’s because of, you know, companies like Wilson Electronics that, you know, help us to be able to use all this.”

One of the main challenges that Lancaster discussed was the fact that as more and more people are working from home, the need for reliable signal amplification has increased dramatically. He stated that “wireless is now and tomorrow. It is the future, but it’s here and it’s only going to get better.”

Wilson Electronics helps people improve their signal strength by providing various products that amplify the signal in different ways. One example is their line of commercial-grade amplifiers, designed to be used in office buildings or other large structures where a strong signal is needed. As Lancaster pointed out, “if you’re working from home and your kids are home and your spouse is home and you’re all on video calls, you need to have a good signal.”

Another example of a product that Wilson Electronics offers is its line of vehicle-based amplifiers. These are designed for people who live in rural areas or who travel often and need a reliable way to amplify their signal while on the go. This is important because, as Lancaster explained, “if you’re in a rural area and you’re trying to make a phone call, or you’re trying to connect to the internet, you need to have a good signal.”

Another challenge Wilson Electronics faces when providing reliable signal amplification is to “penetrate thick walls and obstacles.” To overcome this, Lancaster said that “we have a number of products that actually will amplify the signal both inside and outside of the building.” This is done by using “a combination of an outdoor antenna and an indoor amplifier” to create “a very powerful and effective system”, said Lancaster.

Additionally, Wilson Electronics is challenged by “the need for more and more bandwidth.” Lancaster stated that “our products are designed to carry very large amounts of data, whether it’s video or audio or just regular data files.” He went on to say that they are working with carriers to make sure that their products can handle the increasing demand for data for all their customers.

In conclusion, Bruce Lancaster and Wilson Electronics are committed to providing reliable signal amplification solutions for residential and commercial applications. The company offers a variety of products designed to meet its customers’ needs. They also offer excellent customer service and are always willing to go above and beyond to ensure their customers are satisfied. As Lancaster says, “we want to make sure that our customers are taken care of, ” which is evident in everything they do.

To listen to the entire episode, click here.