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Originally posted to Data Center POST

Data Holdings, the Midwest’s Premier Data Center, recently announced that it has joined the Independent Data Center Alliance (IND-DCA), a consortium of independent data center and carrier hotel operators engaging in joint go-to market initiatives to co-promote and co-market their facilities.

There are currently more than 3 million data centers in the U.S., and a majority are owned and operated by large entities or REITs (Real Estate Investment Trusts). As a result, companies embracing digital transformation are being challenged to find providers that deliver flexibility, resiliency, reliability and redundancy. The IND-DCA’s mission is to bring together global data center operators to promote the collective’s combined assets, showcase each member’s unique value to buyers, establish greater brand awareness, generate leads and more. This dissemination and strengthening of market offerings enables buyers to leverage a better understanding of and improved access to alternative data center solutions.

“Data Holdings offers world-class colocation, disaster recovery, cloud and network solutions to local, national and international customers,” says Kurt O’Bryan, Chief Executive Officer at Potawatomi Business Development Corporation, the parent company of Data Holdings. “By joining the Independent Data Center Alliance, Data Holdings adds its strong Midwest market position and unique value propositions to create a more effective and competitive marketplace.”

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