Mike Collado is the Director of Applications Marketing for Wireless at Corning Optical Communications. Mike possesses over 20 years of experience in marketing, business development and corporate strategy, with a focus on broadband wireless market. Before joining Corning, he was a principal consultant at Wireless 20/20 where he advised clients on emerging opportunities and architected go-to-market strategies. Prior to Wireless 20/20, Mike was Vice President of Marketing at SOLiD where he led corporate marketing, product marketing and marketing communications, and helped launch the Safer Buildings Coalition (a public-safety industry advocacy group), and developed thought leadership for addressing the “Middleprise” in-building market segment (venues having 100k and 500k square feet). Mike got his start in the in-building wireless industry at MobileAccess which was later acquired by Corning. Mike serves on multiple industry boards and advisory councils, and is an author, blogger and frequent speaker at wireless industry events.